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The first thing you will do as a photo critic is ask yourself two basic questions of each and every photograph that you view:

•Is the photograph a technically perfect image?

•Is the photograph an aesthetically pleasing image?

If the image cannot meet these two basic requirements—technically perfect and aesthetically pleasing—you should stop the critique. Any photographer who cannot create a technically perfect and aesthetically pleasing photograph should not expect to have his or her work exhibited to the viewing public.


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13 Comments

  1. What nonsense. …edN

  2. I agree with Ed. Where would Robert Frank be now if this was the case, re: the perfect print. Further, such a statement insinuates that there is only one correct way to produce a print.

    Best, Sean.

  3. I like where they imply that even if you
    have failed at everything else you can still make a living as a photo critic. Explains a lot.

  4. One of my favorite parts from that website is their criteria of technical perfection: One should check for sharp focus, proper exposure, and to be sure that the photograph is “free of physical defects like scratches, stains, surface marks, etc.,” before concluding, “This is indeed a technically perfect photograph.”

  5. I’m guessing they’re not big Michael Garlington fans.

  6. Wow, what a gigantic crock of shit. The website looks horribly on my screen, too, super pixelated. They seem to have a penchant for kitsch as well.

    I really thought it was a joke, but I bet they’re making some serious money.

  7. I don’t think they are making serious money (how many people could possibly think photo criticism is a get rich quick scheme?), but I’d suggest they apply some of those criteria for “technical perfection” to their Web site.

    The testimonials are particularly amusing. I like Beth Gold’s slam on “‘in-the-know’ experts on photographic art”.

  8. They can’t be serious can they? Must be some sort of baiting scheme! Not that it really matters, but it seems they are forgetting that JPEG in and of itself is less than “technical perfection” as they have already disposed of some of the bits? And what of all the famous images that are neither “technically perfect” or “aesthetically pleasing”. Damn, I bit!

  9. Check out this website for the American Academy of Photographic Arts. Wow.
    http://www.aapa-edu.us/devere.htm

  10. Complete rubbish.

  11. Hey I have a course too…

    “You too can be a fine photographer in just 2 short minutes”…

    Yes maybe you have tried brain surgery, or applied for astronaut, and all your friends have won Nobel Peace prizes, but now here you are working at Chilly Icy Store pouring pre-mixed powders from the chemical cow into Sundaes and Shakes for fat fucks who need more and Cholesterol clogged adults ..but now there is hope!
    Become a Photographer with my new course…
    $2.99 for the short course… guaranteed

    take this quick test to see if you qualify..

    ” Where is the front of the camera?”

    but wait there’s more!!!

    matthew pace
    photomasters

  12. This is complete rubbish. Had there been a hard and fast rule for good pictures, Robert Capa, Bresson and the likes would probably never make the mark.

  13. Out of curiosity I went to his portaiture website. I couldn’t find a single portrait except for the one of himself. I’m not entirely sure that he owns a camera.


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